Having a website is one thing, while maintaining it is another thing. Reaching the top spot on Google and other search engines requires your effort. Gaining unbeatable website traffic remains the success of many online businesses. If you don’t have visitors coming to your website, it would be difficult for you to convert them into loyal, long term clients and prospects.
Establishing yourself as an authority will enhance your visibility in the search engines. After earning yourself top position in Google search page what next? As a marketer, you need to stay up to date with the current trends.
In this blog post, we are going to talk about five amazing ways to maintain your website:
Update your website
Although, this might sound intuitive, but honestly many internet marketers make this mistake. Google take into consideration both content freshness and content quality. This is part of their ranking algorithms. Thus, one of the great ways to maintain a top position is by updating your website and making it current.
Contents are not enough- they can hinder your website’s search engine rankings. To maintain your keywords, you need to consistently add an assortment of images and videos to your creative content writings. To a great extent, this will improve your readers’ experience and motivate others to link to your website.
Take some time to enhance your personal branding strategies. Optimising your website layout will surely make your visitors to be constantly engaging with your contents and also reduce bounce rates.
Speed up your website
Speeding your website is a very important factor, although some websites find it difficult to load faster, especially on mobile devices. A greater number of searches are now done on mobile.
Don’t forget that there are more than two million blog posts that are posted daily, so if your website is not loading faster, your visitors will have no other option than to look for an alternative solution.
Google encourages webmasters to make sure that their page load- time for mobile devices doesn’t take more than one second- if your website takes more than two seconds to load, it can drastically minimise the number of people that visits it.
It is also important to note that making your website page to load faster won’t require you to hire the services of a tech expert. You can increase your website speed by:
• Switching to more reliable, faster hosting service
• Enabling compression on all videos and images on your blog or websites
• Increase download speed through the use of content delivery network
Enhance your link building capacity
Most marketers focus on quantity instead of having quality back links. If your website or blog has ranked for a specific keyword, then there is no need to develop excessive back link for the page. If you keep on building links, it can potentially have an adverse effect on your website.
Google can ban your website. Also, your rankings can drop drastically if you develop a wide range of links for one specific promotional article. Google wants people to find the answers to relevant information when they come to your website or blog.
You can maintain your keyword rank by expanding your inbound link to all aspects of pages on your website or blog. This activity will greatly enhance your website authority as well as diversify your back link bio.
Outbound and internal links
Make sure that the page you are linking is providing valuable and relevant content to your visitors. Internal linking is one of the great things that can enhance your keyword rankings.
If it is properly done, it can assist search engines to properly understand topical and importance focus of every page. Internal linking should be used in moderation. You don’t have to overdo it by adding several links to the article content.
Develop a friendly social media presence
The importance of using social media to maintain your website’s visibility can never be overemphasised. Directly and indirectly, social media is a great ranking factor.
It is also important to remark here that search engines like Google, Yahoo, and Bing sees various social media platforms as authority brands. For example, in Google, social media platforms like Facebook, LinkedIn, and twitter have high page rank.
If your website is getting rank from these platforms, it will help them to determine the relevance of your website or blog. The more people like, share and comment on your pages, the more visible your website will become on these platforms. If you continue to get these back links, it will help in sustaining and boosting the rankings of your website in the long run.
SEO is a reliable process- there is no guarantee that you will get the needed results overnight. You may have to wait for at least few weeks or months before you start to see the results of your search engine optimisation. If you implement these five strategies, we have no doubt that you will continue to maintain your authority or top positions in the search engines.