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Australia 2750

Is Duplicate Content Bad for Business?

The term ‘duplicate content’ has been littered across the internet in recent years (not to mention those rumours of penalties for websites that contain duplicate content!) For many companies that specialise in search engine optimisation (SEO), duplicate content is one of the most asked about topics by clients. But what is considered duplicate content?   […]

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The 6 Best Tools to Use in Digital Media Marketing

Most small businesses today launch with big vision, great energy and huge amounts of competent ideas. In the last year, 2,116,877 new small businesses were registered in Australia, yet over 60% of small business’s ceased operations within the first 3 years. In turn, competition between small businesses has grown enormously, and only the most relevant […]

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The Top 5 Most Common Mistakes in Video Marketing

In 2018, HubSpot reported that 81% of businesses use videos as a marketing tool. According to Omnicore, the inclusion of video content in a marketing campaign is 50 times more likely to drive organic search results than plain text. With an increasingly competitive online environment, businesses need to be effectively utilising video marketing, with statistics […]

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How Using an Emotional Hook in Your Marketing Campaign Can Boost Organic Traffic to Your Website

Generating more organic traffic to your site can be difficult at the best of times. To generate more organic traffic to your site, your marketing campaigns must be targeted, effective and perform well. Unfortunately, there is no perfect formula for creating successful posts or managing effective marketing campaigns. There are thousands of tips, tricks and […]

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